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Who is your audience? Make a list of reasons why people want to come to your race, and determine your built-in audiences.
Develop a marketing plan that uses a combination of digital and physical marketing. Need help? Check out our Marketing Guide to map out your plan today.
Our industry is about social experiences. Automated social marketing tools grow your event, not cold digital marketing.
Set up team type(s) appropriate for your audiences, whether that’s a social team, relay team, corporate team, etc. Automate discounts/refunds for everyone on a team when the team hits a certain size instead of using coupons. Award your teams, and not just the fast ones – get creative with awards for the biggest team, best costume, highest fundraising total, etc.
Incentivize your participants to refer their friends and family by rewarding them with refunds, swag, and recognition.
Set up your drip campaigns in minutes and let them run on auto-pilot with automated emails. Don’t send too many emails! Your drip campaign has to support your viral marketing campaign. Keep your messaging concise and consistent.
Offer swag that people want to wear, because when participants wear and share your swag, they promote your brand. Think virtually – RaceDay Photos are free, digital swag for your participants so they can share their experience after your race finishes.
Younger generations want to know what your race does for others. Many races are nonprofits. If your race is for-profit, choose your charity partner(s) carefully – it’s a mutually beneficial relationship.