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Back after an amazing inaugural year, the Vail Outlier Offroad Festival (powered by SRAM) is back again in 2016. Here's what makes it rad:
THE DATE. Slated for the weekend of September 9-11, Outlier provides an opportunity for brands, buyers, consumers, competitors and media to gather in one of the world's most amazing venues 9 days prior to Interbike and Dirt Demo.
THE EXPO: With two high capacity chairlifts running, demo attendees get max turns on their demo inventory. We're also offering demo locations at the base of BOTH lifts this year (Vail Village AND Lionshead!)
THE COMMUNITY: Colorado's mountain towns reign supreme when it comes to buying high end products at retail. Vail sits with a small handful of other communities at the top of the affluence chart.
THE MEDIA: As a PR company with and event arm, we know full well that brands can face challenges making an impact in the media storm emanating from Las Vegas during the show. Outlier's media and VIP-only day on Friday guarantees that whether demo or expo, your brand and its freshest products have the opportunity to jump out in front of that media cycle. 40 journalists from across the country attended in 2015. Our goal is to notch 140 of the best in 2016.
THE RACING: Our long distance Scott Spark XC and RockShox Rocky Mountain Regional Championship Enduro events brings the biggest names and brightest personalities. Added bonus? The media are all there to capture the moment. Stay tuned for details on our gravel allroad event (permit pending).
THE MUSIC: Acts TBA, but the Highline Sports Group (they're footing the bill) rarely fail to deliver.
THE BEER: Oh yeah. That same weekend in Vail? Oktoberfest. Bring your favorite stein, your best leiderhosen and an appetite for bratwurst and rock-and-roll mayhem.
THE PRICE: You pay through the nose at similar events. Outlier is set up to deliver on many fronts, price being at the top of that list. As an added bonus, when you sign up for Outlier you receive complimentary expo/demo space at the Eagle Outside Festival (June 4-5 in Eagle, CO). Just forward us your confirmation email once you sign up and we'll sebd you a comp code for Eagle!
THE TRAILS: simply amazing.
See you in September!
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